At the end of September, ‘Beauty Play’, a K-beauty experience and promotion center, will be open for business on the 3rd floor of Page Myeong-dong, across the Myeong-dong Cathedral. It is operated by the Korea Cosmetic Industry Research Institute with support from the Ministry of Health and Welfare.
‘Beauty Play’ is about 430 ㎡ in size and contains △Product Exhibition Zone △Cleansing Room △Beauty Powder Room Zone △Beauty Live Studio △Beauty One Day Class Zone △Beauty Care Zone △Beauty Lounge △Event Zone △Cafeteria.
In the product exhibition zone, 200 products (4 brands for each company) from 50 SMEs are exhibited for 2 weeks to a month but not for sale. Companies wanting to display their goods can apply on the ‘Beauty Play’ website (to be opened) by the 15th of every month. An advisory group composed of experts in charge of distribution, export, and safety selects merchandises from domestic SMEs. In the product exhibition zone, products developed with support from the R&D business group are also displayed.
Experience programs include △K-beauty promotion exhibition zone △Permanent experience program △Educational program △Beauty Talk-Talk, beauty seminar, beauty career experience △Beauty care △K-Beauty tour.
‘Beauty Play’ is operated 6 days a week. Simultaneous entry is limited to 100 people due to COVID-19. For the time being, Experiencing displayed goods will be suspended.
A representative of the Korea Cosmetic Industry Research Institute said, “There has been no representative space that symbolizes K-beauty. 'Beauty Play' will prepare various exhibition and experience programs to contribute to the export of SMEs.' 'Beauty Play' is located at a viewpoint where you can see Myeong-dong Cathedral and Namsan Tower, so it can be expected to be a hotspot for photograph attracting foreign tourists. He also said.