App/retail analysis services WiseApp, Retail, and Goods announced the results of a survey on "cosmetics" purchased by Koreans at major online shopping malls in the first half of this year.

According to a sample survey of cosmetics purchased by Koreans at 10 online shopping malls in Korea, Sulwhasoowas the cosmetics brand with the largest cumulative purchase amount. Next were Hera, Gahi, IOPE, Doctor G, Dalba, Primera, Biotherm, Laneige, and Estra.

Sulwhasoo accounted for 26% of the total cumulative purchase amount, followed by Hera with 17%, Gahu 13%, IOPE 10%, and Dr.G with 9%.

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