AmorePacific is accelerating its entry into the Japanese market through its global brand Laneige. Laneige officially entered Atokome Online Japan and Atokome Tokyo Harajuku branch on September 14.
Atokome (@cosme) is Japan's largest beauty information platform based on reviews. Recently, it has expanded offline distribution channels by opening an experiential flagship store "@cosme TOKYO" in Harajuku, Tokyo, and is developing an O2O strategy that connects online and offline channels.
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