AmorePacific accelerates its entry into Japan with Laneige
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AmorePacific accelerates its entry into Japan with Laneige
  • By The K Beauty Science
  • Accepted 2022.10.21 02:07
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AmorePacific is accelerating its entry into the Japanese market through its global brand Laneige. Laneige officially entered Atokome Online Japan and Atokome Tokyo Harajuku branch on September 14.

Atokome (@cosme) is Japan's largest beauty information platform based on reviews. Recently, it has expanded offline distribution channels by opening an experiential flagship store "@cosme TOKYO" in Harajuku, Tokyo, and is developing an O2O strategy that connects online and offline channels.

※For more information on this article, please contact The K Beauty Science. We offer it for free of charge, and only for those who request it. Contact: office@thekbs.co.kr


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