AmorePacific has signed a memorandum of understanding (MOU) with Asleep to strengthen research cooperation in the sleep sector. The signing ceremony, which was conducted to connect sleep research with health foods and cosmetics and strengthen competitiveness in the sleeping market, was held at the AmorePacific R&I Center in Giheung-gu, Yongin-si, Gyeonggi-do on October 20.

Asleep is a SleepTech startup that has a solution to diagnose the sleep stage by analyzing breathing data during sleep with artificial intelligence (AI) technology. Asleep's technology is straightforward as it can be measured simply with a smartphone without contact with special equipment, and it enables more precise sleep analysis than conventional wearable devices.

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