Kolmar TV, an official YouTube channel run by Kolmar Korea, is gaining popularity with unique video content that stimulates curiosity and touches emotions at the same time.
Kolmar Korea announced that "Kolma TV" recently achieved 17.3 million cumulative views. This year, the average number of views was around 750,000 per month. This was evaluated as a very unusual record for a YouTube channel operated by a manufacturing-based B2B (business-to-business transaction) company.
The number one contributor to the channel's growth was the "Cosmetics ASMR" content created to strengthen communication with the MZ generation. Autonomous sensory meridian response (ASMR) refers to white noise that gives a sense of psychological stability. Recently, related videos are gaining popularity among the MZ generation who seek to gain stability through sound, and as proof of this, 70% of Kolmar TV viewers are the MZ generation in their 20s and 30s.
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