“RX Japan’s ‘Cosme Week’ has established itself as a B2B cosmetics and beauty exhibition representing East Asia. Going forward, the exhibition will target to represent all of Asia, and then global. We are creating an atmosphere where Japanese companies need proactive communication and materials targeting overseas buyers. Compare to the past, it has improved a lot, though there are still room for improvement. It is a transitional period in which various problems are being resolved one by one.”
Secretary General of RX Japan, Mr. Kei Hosono, who is in charge of all Cosmetic Division (also in charge of Accounting & HR related exhibition called ADMINISTRATION & HUMAN RESOURCES & ACCOUNTING WEEK, education related exhibition EDIX, and INTERNATIONAL WELLNESS TOURISM EXPO) said he wants the world to know that the new cosmetics and beauty trend of a new year starts at Cosme Week. He emphasized that, “Participating in Cosme Week is essential for doing business in Japan, and that one can discover new products and new technologies at Cosme Week.”
‘COSME Week TOKYO 2024’ was held at Tokyo Big sight, Japan for three days from January 17th to 19th. About 750 companies participated in this exhibition, which celebrated its 14th anniversary this year. About 120 Korean companies participated.
Q. Please describe Cosme Week
‘Cosme Week’ is the official name that includes both Tokyo and Osaka exhibitions. It first started with cosmetics and has grown into a comprehensive beauty exhibition with six sections including OEM/ODM, hair care, and inner beauty. It is an exhibition that encompasses not only the cosmetics field but also all aspects of beauty. This year, the participation of OEM/ODM and packaging companies increased significantly. This means that ‘Cosme Week’ is establishing itself as an exhibition where new products are introduced for the first time. We plan to further develop the raw materials and technology fields in the future. We plan to actively attract overseas buyers, from both Asia and Europe, starting with Southeast Asia. This will be a clear difference from most Japanese exhibitions with a strong local character. ('Cosme Week' hosted by RX Japan is △COSME TOKYO (12 times) △COSME Tech TOKYO (14 times) △INNER BEAUTY TOKYO (7 times) △ESTHEC JAPAN (4 times) △COSMETICS MARKETING EXPO (3 times) △It consists of six exhibitions, including HAIR EXPO TOKYO (twice). Held every year in Tokyo in January and Osaka in September.)
Q. Could you also describe Cosmetic Marketing Expo?
This is the third year for the COSMETICS MARKETING EXPO. In the cosmetics industry, both marketing and R&D are important. As the cosmetics and beauty marketing markets grow, we wanted to help those concerned with marketing differentiation. A cosmetics researcher can develop good product, but does not know how to market the product. It’s very difficult because it is a different area. The Marketing Expo is designed to help people who need help with Marketing.
Q. Please add a few words on Hair Expo and the beauty seminars?
‘HAIR EXPO TOKYO’ is in its second year. Hair is an important category in the beauty market. In particular, Japan has always had very high interest in the hair market. The core of ‘Cosme Week’ is cosmetics, and most of the 70 seminars prepared at this exhibition have topics such as beauty products, raw materials, and marketing.
Q. What is the difference between ‘Cosme Week Tokyo’ and ‘Cosme Week Osaka’?
The Japanese market is divided into East and West Japan. Due to this divide, the composition of attendees is also different. In Tokyo, 80% of the participants are from the eastern Japan region. On the other hand, the majority of visitors to Osaka are from the west. From a company's perspective, the two exhibitions must be approached from different perspectives. The Osaka exhibition provide convenience to participants from nearby regions, who find travel to Tokyo difficult.
Q. Why should Koreans participate in Cosme Week?
Considering that Japan is a large market with a population of over 100 million people, there is a clear reason to participate. The first step to enter Japan would be to have a booth to present one’s products and services. One should aim to attract Japanese distributors at the B2B exhibition ‘Cosme Week’. Furthermore, Japan still has a high offline presence, so even if your main focus is to sell via online, you need to look into offline distribution for Japan. If you are brand owner, there are many high-quality Japanese OEM/ODM companies who can provide direct consultation on the spot.
RX Japan plans to use a total of 5 halls at next year’s ‘Cosme Week Tokyo’, adding 8th to current 4 to 7th halls of Tokyo Big Sight. In addition, it will be held simultaneously with ‘Lifestyle Week’, a B2B trade exhibition specializing in consumer goods, for the first time.
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