Growing interest in vegan, upcycled ingredients, as well as single-ingredient products made of microbiome. Korean consumers read through the list of ingredients thoroughly before buying a cosmetics product. They make their purchase after checking whether the product contains harmful ingredients, how

CEO, Woorimil*A cosmetics expert who has taken the lead in analysis of the cosmetics industry, which had previously been an unfamiliar realm until early 2010. For the last 10 years, he has been ranked No. 1 in multiple analyst evaluations and became recognized as the top consumer analyst in the Yeou

THE K BEAUTY SCIENCE is proud to work with the best group of advisors in Korea. Experts with intelligence and competence in their respective fields contribute to the publication of THE K BEAUTY SCIENCE, each with a sense of commitment. This helps our venture to create the founding stones as K-beauty

HIGH K-BEAUTY 2023 is a bookazine(a book combined with a magazine) that is designed to help the global audience deepen their understanding of K-beauty. The bookazine puts the spotlight on R&D, the latest industry developments, and what’s trending in different K-beauty areas, through the eyes of K-be

THE K BEAUTY SCIENCE was founded in 2018 with the concept of a K-beauty platform that connects Korea to the world.We are gaining significant recognition of our effectiveness and value by focusing on R&D and consumer trends, which are emerging as keywords for the success of a business. In step with t

The Korea Health Industry Development Institute published the ‘Research-Analysis on Technology Convergence for Innovative Future Cosmetics Development’ report in February of 2022. The report studies and analyzes innovative technologies of future cosmetics that encompass a total of 24 cosmetic innova

In Korea, a higher proportion of respondents has dry skin, whereas in the US and Japan, a higher proportion of respondents has combination and neutral skin.The US has a relatively high proportion of oily skin respondents, and Japan has a relatively high proportion of neutral skin respondents. Even w

Researcher at the Consumer Trend Center, Seoul National University*Researcher at Consumer Trend Analysis C enter, Seoul National University and PhD in Consumer Science, Seoul National University. Co-author of The Hyundai Seoul Insight, and Trend Korea 2014 to 2023. Choi Jihye currently teaches consu

"The trend itself is a market.” This is a quote by Henrik Vejlgaard, one of the world’s leading trend sociologists. This is perhaps why bookstores in Korea around the year-end abound with trend-related books on consumers, seemingly reflecting the psyche of Korean people of having to discern the tren

Stronger propensity towards simplified, intensive-care products with an increased popularity of clean beauty products Since the outbreak of COVID-19, the Korean cosmetics market has shifted from care-focused to cure-focused, in other words, from an emphasis on providing care for the skin to fundamen

Beginning in the early 2000s, the rise of the Hallyu (Korean Wave) served as a catalyst for Korean cosmetics, giving rise to an array of prominent brands and positioning Korea as an Asian cosmetic titan. These prominent brands, which consistently rank third or fourth among the world's export powerho

Since the 2010s, the global cosmetics market has been seeing steady growth. There were new demands and changes, but most of them were predictable and intentional. Now, however, the cosmetics industry and markets are now facing more unpredictable changes and uncertainties than ever before. In a way,

Today, we are living in the new normal after an unprecedented shift due to COVID-19. We believed that we could return to the same way of life we had before the pandemic, but now, we have no choice but to accept the new standards and the fact that we must adjust to this new environment. K-beauty, on

Leferi, Leferi Data Lab After years of being kept hidden under the face mask, K-beauty is finally ready to make its comeback in 2023. As the countdown to the lifting of the indoor mask mandate has begun, expectations for a new mask-free era are rising. The Korean beauty market in particular sees its

*Hwang Jee-seon participated in writing the Global Beauty Influencer Report while studying at the Department of Political Science and International Relations at Seoul National University. Currently, she is studying at Peking University as a Yenching Scholar. The importance of K-beauty around the wor

Cosmetics consumers have a few expectations as they go through the process of purchasing and consuming cosmetics products. First, they expect moisturizing, anti-aging, whitening, and the sunscreen effect, all of which are great for skin. They also expect not to experience any adverse effects while u

Sunjin Beauty Science Janghang Campus is in Janghang-eup, Seocheon-gun, Chungcheongnam-do, South Korea. It is a two hours and 40 minute drive if you drive fast from Incheon International Airport.This is where Janghang-eup and the city of Gunsan face one another with the Geungang River flowing in bet

'Eco-friendliness’ is currently by far the hottest potato in the field of cosmetics R&D in Korea. There has been an ongoing discussion in the Korean government since 2020 regarding the labeling system for recycling packaging materials. The cosmetics industry opposed the policy, calling it ‘ignorant’

*The city of Seoul, Seoul Biohub, Korea Health Industry Development InstituteKHIDI and THE K BEAUTY SCIENCE jointly held a Seminar on the Cosmetics Industry and R&D Trends in the Post-COVID-19 Era(October 2022). ACTIVON, a company specialized in materials, presented Cosmetics Ingredients R&D Trend a