Jejuindi Co., Ltd., a Korean cosmetics company, announced a plan to settle down to promoting product development and export. Jejuindi was selected as a participant in the Jeju Destination Marketing Organization (DMO) pilot project of Jeju Free International City Development Center (JDC). By actively joining in this project, Jejuindi is going to develop products based on the regional characteristics with better marketability and competitivity.
Jejuindi has secured a solid product lineup by introducing 25 cosmetic products so far. The company's key brands include Indi Bebe, a cosmetic line for children, Poly Indigo, and Indinature, which are created using Persicaria tinctoria (seeds) having excellent anti-inflammatory and antibacterial effects locally grown in Seongsan, Jeju-do. Jejuindi also offers the Camellia Series made with camellia flowers and seeds.
“In 2020, we released four new products. These products are being received quite favorably in the market,” said Jejuindi CEO Choon-il Kang. “We have been working on good products so far. From now on, we will be more focusing on extending our business abroad by showing our products around the world.”
The DMO pilot project of JDC will support the company’s marketing through the tourism commercialization supporting project. The aim of the project is to improve tourism products developed through connecting the tourist industry and other industries of Jeju Island.