Despite the aftermath of COVID-19, AmorePacific has continued to invest in overseas markets to build a foundation for future growth and achieved high results in the North American market.
AmorePacific announced on June 15 that its North American business sales increased more than 60% year-on-year in the first quarter of this year. For ASEAN, channel and brand mix improves profitability.
Sulwhasoo, Laneige, and AmorePacific's high-growth North American performance drive in the first quarter of this year - Sulwhasoo and online and offline channels all grow in sales and profitability.
Laneige launched the BTS∙AmorePacific Lip Sleeping Mask Purple Edition last year and participated as a sponsor of BTS' US concert to increase local exposure. Above all, the impact from diversifying online channels such as the official launch of Amazon this year stands out.
Innisfree focuses on expanding volume of MBS channels centered on Sephora, increasing sales by more than 40% year-on-year.