'K Beauty Inspiration Special Zone', selected as the sole media partner The K Beauty Science.
'K Beauty Inspiration Special Zone', selected as the sole media partner The K Beauty Science.
  • Accepted 2019.06.24 06:55
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Analysis of K beauty in 'in-cosmetics 2019' with Mintel


The K-beauty Science (CEO, Park Jae-hong, www.thekbs.co.kr) will participate as a sole media partner of the 'K Beauty Inspiration Special Zone', which will be showcased for the first time at the 'in-cosmetics Korea 2019' to be held in Korea in June.

The 'K Beauty Inspiration Special Zone' , which will be newly established this year with the enthusiastic request of overseas officials, will introduce everything about the best-selling and hit items leading the K Beauty craze.

Together with Mintel, a global market research and analysis agency, The K Beauty Science will present analysis data on the experience and success factors of best-selling and hit items.

Mintel provides a variety of insights that can identify the current status and future prospects of K Beauty in the market of each country. In particular, there will be an explanation on the analysis of position, growth prospects, opportunity factors and crisis factors of K beauty in China and Asian markets, which are the major market of K-Beauty, as well as in the US and Europe, which have recently drawn popularity.

Along with the selection of best-selling and hit items, The K Beauty Science plans to showcase data that analyzed popularity factors from the perspective of consumers, who are real consumer users, not from an industrial perspective.

The K Beauty Science, which was launched in January as the 'Best Platform for K-Beauty R&D Activation', is scheduled to publish 'The K Beauty Science International Edition' in English in the first half of this year.

Meanwhile, 'in-cosmetics Korea 2019', which marks its fifth anniversary this year, will be held for three days from June 26 to 28 at COEX C Hall in Samseong-dong, Seoul, hosted by Reed Exhibitions Ltd. Details such as a booth application and how to observe it and detailed programs can be found on the 'in-cosmetics Korea 2019' website at http://korea.in-cosmetics.com.


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