Growing interest in vegan, upcycled ingredients, as well as single-ingredient products made of microbiome. Korean consumers read through the list of ingredients thoroughly before buying a cosmetics product. They make their purchase after checking whether the product contains harmful ingredients, how
Stronger propensity towards simplified, intensive-care products with an increased popularity of clean beauty products Since the outbreak of COVID-19, the Korean cosmetics market has shifted from care-focused to cure-focused, in other words, from an emphasis on providing care for the skin to fundamen
Introduction and Experimental BackgroundHouttuynia cordata is a perennial herb native to China, Japan, and South Korea. It is 25–30 cm tall, its stems are thin and reddish violet, its leaves are heart-shaped and its tips are pointed, and its juices smell very similar to 'fishy smell' in its leaves a
[The K-Beauty Science] The Ministry of SMEs and Startups said it will actively utilize "Brand K" during national events and promote small and medium-sized companies' overseas expansion by supporting non-face-to-face exports.The Ministry of SMEs and Startups made the announcement on October 6th about